The Valley of Death is not so funny

Here’s one I should have posted last September when it was written. It was never finished but alas, I post it now. btw.. the little prince still rests, bless his little Japanese mechanical soul.

The Valley of Death is Not So Funny.

I feel a little out of control now. A loss of control, a momentary loss of optimism, a short abrupt lapse of the thin stream of hope that is the nourishment steadily feeding our very American expression of freedom; self employment, entrepreneurship, forever students dealing with unexpected surprises, shocks, and tremors.

September started for me with a few-hundred-dollar padding that is normally not in the checking account. A few hundred bucks that I was dreaming of using on a few fancy groceries from the market: perhaps some french cheese, some tropical fruit, a new cd, a sassy haircut, and new souls for my boots. It’s gone, all but about 50 of those sweet, precious, valuable (or not, depending on the future of bill) bucks. 193 dollars went swiftly to pay J&J Towing company which crookedly and without permission removed and then locked up my dear 89 Toyota Celica, known to it’s regular occupants as “the Little Prince.” I stupidly and hastly parked in the wrong place yesterday evening in my tardiness to meet a friend for a couple of beers and dancing to some Marshall Ford Swing Band. Damn it. Damn it all to hell. One oblivious decision and the rest of my month will now be spent scrounging for quarters to buy apples and bread and yogurt and gas.

Though even the purchase of gas is tentative now: The reason for my hasty parking job was two-fold; Chronic tardiness and an overheated engine. Bad combo on a rainy day in Texas. My monthly income is completely dependent on a drive 60+ miles North West of Austin, i.e. not within walking, or biking distance.

Navigating The Valley of Death, part I

I wear my feelings quite clear on my face. A disappointment is sure to reveal itself between the brows, in troubled eyes, in the lack of a pure smile, in hesitant responses to “how’s it going?”

I look back over the past year and wish only that I had written more. Small paragraphs containing the revelations of lessons hard-learned and joyous moments and exhausting solutions. In the past year Meg and I managed to:

Drive all around Central Texas in the heat of the summer with no AC searching with open minds and determined hearts to find the spot that beckons for some small solution to its lack of a local high-quality caffeine source; We found that spot in the charming inconspicuous neighborhood of Brushy Creek.

To convince a family, a  friend, or a fool to loan us the money needed for a truck or trailer worthy of our lattes and mochas, and pass the heath-department requirements for food service. We cleverly widdled our plan down and down and down, from a $40K venture to a measly $13.5 K loan that was borrowed from a friendly fool and used to purchase a tiny yellow trailer, leaving us with exactly 3 grand of start-up working capital.

Despite theses pennies which paid 3 months of rent and purchased equipment and fixed up the generator, we managed thus far to stay in business, and since February essentially have operated “in the black.”

After 6 months of very early mornings and an entire winter waited out in the cold cold trailer- the numbness of our toes drowned out by the drone of the generator- the weather is now turned to spring. As things surrounding us renew and abound in nature so to does our business begin to grow. The month of May has seen our daily sales increase by 30%, our regulars become ever more dedicated, the unfamiliar neighbors become less strange and more accustomed to our little place in the lot.

We survive challenge after challenge, from beating the daily boredom of waiting patiently within the walls that make up this 6 x 10 foot cafe-on-wheels, to the loss of our power source and the breakdown of our own personal vehicles.

I’m rambling. I know. It’s just that I see what we’ve overcome and what we’ve built so far with nothing put into advertising and our hearts thrown completely into our marketing, one person at a time. And then on a Monday when I’m particularly thrilled about our recent steady growth and the promising summer that sits right before us, they tell us to move.

One year down the drain.

I feel like I’ve been laid off, but with out a severance package and unable to blame it on a failing economy. Only able in fact, to blame it once again on our lack of experience, our failure to sign an agreement that may have helped prevent this.

I can’t tell anyone yet. On one hand the prospect of not driving to Round Rock everyday is a welcoming thought, but my four-day weekend which was so enticing 24-hours ago, is now just the beginning of yet another very long- and very desperate- unpaid vacation.

I know this isn’t the end, and maybe it’s the beginning of something better to which we shall enter with a bit more practice than we did last year. It’s just that I don’t feel that happy about it today.

So if you ask me “how’s it going,” today I will probably just say, “okay.”


Connected

Yowza!  We finally got internet at the trailer.  Lucy and I have been splitting days up here, and we’re not very busy yet so there is a lah-ah-aht of down time.  I am so sick to death of improving my mind by reading.  None of this seemed to bother Lucy as much (maybe the cell-phone-less wonder is more patient about being out of the loop).  But I was going bonkers up here.

Let me explain my emotions through poetry

Oh where art thou

My precious yahoo

I promise and vow

To always love you

So glad you’re back

To keep me sane

Now we’re on track

Don’t leave me again!

Ya, so life is good up at the trailer.  And we’re lining up a lot of festivals/events for spring.  I actually think this Internet access is going to wind up being most valuable to Lulu since she’s the one who does most of our networking.  She’s been pretty prolific even in the few days we’ve been online.

On another note, we need a logo and we have $0 to spend on it.  So these are some haphazard photoshop beginnings which I’m told look more like posters than logos.

trailer art

latte cutout

shot art

si, si we like yellow

THE COFFEE TRAILER

Hey ho everybody. Lucy & I now have a trailer and a permanent location in the Brushy Creek district of Round Rock, TX. The address is:

601 Great Oaks Drive
(Corner of Hillside & Great Oaks)
Round Rock, TX 78681